Silicon Valley is finally catching up to rural America. Or are they? Diaper-wearing chickens? Chicken’s own personal chefs? $20,000 coops?
In true Silicon Valley fashion, chicken owners approach their birds as any savvy venture capitalist might: By throwing lots of money at a promising flock (spending as much as $20,000 for high-tech coops). By charting their productivity (number and color of eggs). And by finding new ways to optimize their birds’ happiness — as well as their own.
Like any successful start-up, broods aren’t built so much as reverse engineered. Decisions about breed selection are resolved by using engineering matrices and spreadsheets that capture “YoY growth.” Some chicken owners talk about their increasingly extravagant birds like software updates, referring to them as “Gen 1,” “Gen 2,” “Gen 3” and so on. They keep the chicken brokers of the region busy finding ever more novel birds.