A key finding of the Adventure Travel Survey UK, produced by Wanderlust magazine, and released last week, shows that 30% of adventure travellers surveyed intended to take more trips this year compared with 2016 and 42% intended to spend more on travel.
The research showed that 74% planned to travel to more expensive destinations. The destination which topped respondents’ bucket lists was Antarctica, followed by New Zealand, Australia, Japan and the Galapagos.
The travel industry survey showed an increase in solo travellers taking adventure trips, growth in multi-generational travel groups, and instances of two friends travelling together.
More than 2,300 consumers completed the survey, including Wanderlust readers.