California’s a huge market for Tesla, the Netherlands loves Tesla, Switzerland loves Tesla, but no state or country is as Tesla obsessed as Norway.
Whereas electric vehicles are still at 1–2% market share in many auto markets, or 6–10% in good markets, fully electric vehicles accounted for 38% of new passenger vehicle sales in Norway last month.
If you’re like me, you’d like to check your senses now and confirm the 38% related to fully electric vehicles, not also plug-in hybrids. Indeed, that’s only for the purest of the pure, while another 25% were hybrids, 41% of which were plug-in hybrids. That means nearly 50% of new vehicle sales were plug-in vehicles sales.
King of the hill among all of these electric and electrified vehicles, as usual, was the Tesla Model 3. The Model 3 is so popular there that it accounted for 12.4% of the Norwegian auto market in January–July of this year. Good luck finding a country with a 12.4% EV market share, let alone a 12.4% Tesla Model 3 market share. That percentage means that one out of every eight vehicles sold in the country was a Model 3 — not for one month, not for two months, but for a 7 month timespan.