Nick Gibbs, Automotive News:

The Model S has outsold German rivals in the upper-sedan category in the U.S in previous years, but never in Europe.

“This is an alarm for the traditional automakers such as Mercedes. It says a smaller but smarter brand such as Tesla can beat them at home,” said Felipe Munoz, an analyst with market researchers JATO Dynamics.

European automakers need to address the electrification faster because customers are showing more and more interest in such vehicles and it seems that the traditional industry “can’t deliver on time,” Munoz said.

More:

Tesla’s Model S outsold Germany’s flagship sedans in Europe in 2017 – Quartz

Tesla outsells BMW, Audi and Mercedes’ flagships in their home market – CNET